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Wednesday, April 9, 2008

Best Language in a Flyer: Open Houses today

This "original" 3 BR, 2 BA home in Mill Valley at 5 Hillcrest, is still on the market for $1.46 million. (Maybe it's the enormous redwood that lists uneasily at the corner of the lot.) We're starting to collect examples of laudable marketing prose.

From the Sotheby's flyer: "There is so much untapped potential in this 1952 home. It is a perfect canvas for those wanting to remodel..." A perfect canvas: Great title for a novel.

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